Ubungakanani be-odolo encinci (i-MOQ) sesona sithintelo siqhelekileyo kubathengi be-B2B abangena kwimarike yempahla eshushu.— kwaye abo baqhele ukungaqondwa kakuhle. Abanye abathengi bacinga ukuba i-MOQ linani elizinzileyo, elingenakuphikiswana ngalo. Abanye bamkela ubuncinci obuphezulu ngaphandle kokuqonda ukuba yintoni ebaqhubayo, baze bafumanise ukuba batyale imali eninzi kwimpahla abangenakuyihambisa. Esi sikhokelo sichaza izinto zokwenyani ezisemva kwemigaqo-nkqubo ye-MOQ, indlela i-MOQ eyahluka ngayo kwiimodeli zokuvelisa kunye neentlobo zeemveliso, kunye namaqhinga asebenzayo kubathengi abafuna ukuqala kancinci kwaye bakhule ngokuhamba kwexesha.

1Yintoni i-MOQ kwaye kutheni ibalulekile kwimpahla efudumeleyo?

I-MOQ — Ubungakanani obuncinci be-oda — linani elincinci leeyunithi eziza kwamkelwa ngumvelisi kwi-odolo yemveliso. Ayingomqobo ongaqhelekanga; ibonisa uqoqosho lokwenyani lwemveliso. Yonke imveliso ifumana iindleko ezizinzileyo ezifanayo nokuba uvelisa iiyunithi ezingama-50 okanye ezingama-5,000: ukuseta iipateni, ukulungiselela itafile yokusika, ukulinganisa umatshini, ukucwangcisa uyilo lwephaneli yokufudumeza, uxwebhu lwe-QC, kunye noyilo lokupakisha. Umenzi ufuna ivolumu eyaneleyo yeyunithi ukusasaza ezi ndleko ezizinzileyo kwixabiso elifanelekileyo ngeyunithi nganye.

Kwimpahla eshushu, i-MOQ ibaluleke kakhulu kuba imveliso idibanisa ukwenziwa kweempahla kunye nokuhlanganiswa kwe-elektroniki - oku kuqinisekisa ukuba imveliso iphinda kabini ubunzima bayo. Ijakethi engashushu esemgangathweni inokuba ne-MOQ yeeyunithi ezili-100-200. Ijakethi efanayo enezinto ezishushu ezidibeneyo ifuna i-MOQ yeeyunithi ezingama-200-500 kuba izixhobo ze-elektroniki (iipakethi zebhetri, iiphaneli zokufudumeza, abalawuli) zifumaneka ngokwahlukeneyo, zine-MOQs zabo zomthengisi, kwaye zifuna amanyathelo ongezelelweyo okuvelisa (uyilo lweentambo, uvavanyo lomsebenzi, ukufakwa kwebhetri) okongeza ixesha kunye neendleko zokuseta.

50
Ubuncinci be-MOQ yoyilo lwesitokhwe se-ODM oluneempawu zelogo
300-500
I-MOQ eqhelekileyo yoyilo lwejakethi eshushu eyenziwe ngokwezifiso ze-OEM
25-40%
Ukunciphisa iindleko ukusuka kwi-MOQ 50 ukuya kwi-MOQ 500+ ngenxa yokunciphisa iindleko ezisisigxina
Ingcaciso ephambili:I-MOQ ayilonani elifanele wonke umntu. Iyahluka ngokusekwe kuhlobo lwemveliso, ubunzulu bokwenza ngokwezifiso, imodeli yokuvelisa, kunye nolwakhiwo lwemveliso yomenzi. Ukuqonda ezi zinto ziguquguqukayo - kunye nokuxoxisana ngazo - yeyona ndlela isebenzayo yokulawula utyalo-mali lwakho lokuqala ngelixa usakha ubungakanani benzuzo.

2Izinto ezi-5 eziqhuba amanqanaba e-MOQ ejakethi eshushu

Ukuqonda ukuba yintoni eqhuba i-MOQ kukuvumela ukuba uxoxisane ngobuchule — kuba unokujolisa kwizinto ezithile ezixabisayo ezinyusa ubuncinci, endaweni yokuphatha i-MOQ njengenani elingacacanga, elizinzileyo. Izinto ezintlanu eziphambili zimisela i-MOQ yokwenziwa kwejakethi eshushu:

Izinto ezi-5 eziqhuba amanqanaba e-MOQ ejakethi eshushu I-MOQ Oda encinci Ubungakanani 1. Ukufunyanwa Kwelaphu Ababoneleli belaphu banayo I-MOQ yabo: 500+ iimitha ngombala/ubunzima 2. Izixhobo zombane Iipakethi zeebhetri, iiphaneli, abalawuli nganye inayo umthengisi MOQ: 200-500 3. Ipateni kunye nokuseta Ukusika, ukuseta ukuthunga, uyilo loyilo lokufudumeza Iindleko ezizinzileyo kungakhathaliseki ukuba zingakanani na 4. Ukwenza ngokwezifiso Ezinye iimpawu ezenziwe ngokwezifiso = ixesha elingaphezulu lokuseta = i-MOQ ephezulu iyafuneka 5. Indawo yokuvelisa ephambili Ifektri yabela umthamo ngokomthamo

Ingongoma 1: Ubuncinane bokufumana ilaphu

Ababoneleli belaphu babeka i-MOQ yabo kumenzi — ngesiqhelo i-500-1,000 yeemitha ngombala nobunzima ngokudibanisa. Ukuba iinkcukacha zakho zejakethi eshushu zifuna umbala welaphu owahlukileyo okanye ubunzima obungafakwanga ngumenzi, umenzi kufuneka a-odole i-MOQ epheleleyo yomthengisi ngelaphu, edala ilaphu elingaphezulu elifuna ukufunxwa ngumthamo we-odolo yakho okanye ligcinwe ukuze lisetyenziswe kwixesha elizayo. Yingakho ii-odolo zemibala eyenzelwe wena zihlala zine-MOQ ephezulu: umenzi ufuna i-unit volume eyaneleyo yokusebenzisa uninzi lwelaphu elivela kumqulu omncinci womthengisi.

Ingongoma 2: Ukufunyanwa kwezinto ze-elektroniki

Ii-elektroniki zejakethi ezishushu — iipakethi zebhetri, iiphaneli zokufudumeza, abalawuli, kunye neentambo — zifunyanwa kubaboneleli bee-elektroniki abakhethekileyo abaneemfuno zabo ze-MOQ. Umthengisi wepakethi yebhetri ye-7.4V/5000mAh unokufuna ubuncinci be-odolo yeeyunithi ezingama-200-500 ngokweemfuno. Ababoneleli bepaneli yokufudumeza yefayibha yekhabhoni banokufuna iiyunithi ezingaphezu kwama-200 ngokweemfuno zepaneli. Ezi MOQs zenqanaba leenxalenye zenza umgangatho phantsi kwawo umenzi angenakunciphisa i-MOQ yengubo ngaphandle kokudala uluhlu lwezinto ezingaphezulu. Ukuqonda olu luhlu kukunceda ukuba uxoxisane: ukuba iinkcukacha zakho zisebenzisa izinto umenzi sele ezigcinele abanye abathengi, umda we-MOQ yecandelo uphantsi.

Inkalo 3: Ipateni kunye nokuseta imveliso

Yonke imveliso entsha ifuna ukuseta iipateni, ukucwangcisa itafile yokusika, ukuseta umgca wokuthunga, uyilo loyilo lwephaneli yokufudumeza, kunye nokulungiswa kwamaxwebhu e-QC. Ezi ziindleko ezizinzileyo ezifanayo kwiiyunithi ezingama-50 okanye iiyunithi ezingama-5,000. Umenzi ufuna umda owaneleyo ngeyunithi nganye ukuze abuyisele ezi ndleko zokuseta - kwaye kwizambuku eziphantsi kakhulu, icandelo leendleko zokuseta ngeyunithi nganye linokuba likhulu. Ukuseta imveliso okubiza i-$500 kwi-fixed overhead yongeza i-$10 ngeyunithi nganye kwi-MOQ 50, kodwa yi-$1 kuphela ngeyunithi nganye kwi-MOQ 500. Lo ngumqhubi wezoqoqosho osisiseko emva kobudlelwane be-MOQ neendleko.

Inkalo 4: Ubunzulu bokwenza ngokwezifiso

Okukhona ufuna ukwenziwa ngokwezifiso ngakumbi, kokukhona kufuneka umsebenzi wokuseta omninzi — kwaye kokukhona i-MOQ iphezulu. Uyilo lwejakethi eshushu enesitokhwe kunye nelogo yakho esetyenzisiweyo (ukwenziwa ngokwezifiso kweNqanaba loku-1) lusebenzisa ipateni ekhoyo, isitokhwe selaphu esikhoyo, kunye noqwalaselo lokufudumeza olukhoyo — ngoko ke iindleko zokuseta zincinci kwaye i-MOQ inokuba ngamayunithi angama-50. Ijakethi eshushu eyenziwe ngokwezifiso ngokupheleleyo enepateni entsha, iinkcukacha zelaphu ezizodwa, iindawo zokufudumeza eziguquliweyo, kunye nenkqubo yokulawula eyenziwe ngokwezifiso (ukwenziwa ngokwezifiso kweNqanaba lesi-4) kufuna umsebenzi omkhulu wokuseta, omenzi afuna ivolumu ephezulu ukuze ahlawule.

Inkalo 5: Indawo ephambili kwimveliso

Abavelisi babela amandla emveliso kwii-odolo ezininzi zabathengi. I-odolo yeeyunithi ezingama-50 ithatha indawo yemveliso ebinokusetyenziselwa i-odolo yeeyunithi ezingama-2,000 evela kumthengi osele ekhulile. Oku akuyonto ingalunganga - kukwabiwa kwezixhobo. Nangona kunjalo, kuthetha ukuba abavelisi banokuvuma ukubonelela nge-MOQ ephantsi ngexesha lokusetyenziswa okuphantsi kwefektri (ngesiqhelo kwi-Q2 nakwi-Q3, ngaphambi kokuba imveliso ikhawuleze), kwaye kunokufuna i-MOQ ephezulu ngexesha lemveliso ephezulu (Q4). Ukubeka ixesha kwi-odolo yakho yokuqala ngexesha lokusetyenziswa okuphantsi kunokuba sisicwangciso esisebenzayo sokuxoxisana se-MOQ.

3I-MOQ ngohlobo lweMveliso kunye neModeli yoMveliso

I-MOQ ayifani kuzo zonke iimveliso zempahla ezishushu okanye iimodeli zokuvelisa. Itheyibhile engezantsi ibonisa uluhlu oluqhelekileyo lwe-MOQ olusekelwe kuhlobo lwemveliso kunye nenqanaba lokwenza ngokwezifiso — ezi luhlu zisemgangathweni weshishini, kwaye abavelisi ngabanye banokubonelela ngokuguquguquka okuncinci okanye okuncinci ngokusekelwe kwisakhiwo sabo esithile semveliso.

Uhlobo lweMveliso Uyilo lweSitokhwe se-ODM (Ilogo Kuphela) I-ODM itshintshiwe (Umbala / Iimpawu) Iphethini yesiko le-OEM Uyilo olupheleleyo lwe-OEM oluSetyenzisiweyo
Ivesti efudumeleyo 50-100 100-200 200-300 300-500
Ijakethi eshushu 50-100 100-200 200-300 300-500
IHoodie efudumeleyo 50-100 100-150 150-250 250-400
Iibhulukhwe ezifudumeleyo 100-150 150-250 250-400 400-600
Ijakethi Yomsebenzi Eshushu 100-200 200-300 300-500 500-800
Ijakethi efudumeleyo enexabiso eliphantsi 200-300 300-500 500-800 800-1000

Kutheni iivesti ezishushu zine-MOQ ephantsi kuneejakethi zomsebenzi ezishushu

Iivesti ezishushu zine-MOQ ephantsi kuba kulula ukuzenza: iipaneli ezimbalwa, imithungo embalwa, iileya zelaphu ezimbalwa, kunye neendawo zokufudumeza ezimbalwa. Ivesti eshushu isebenzisa iindawo zokufudumeza ezi-2-3 xa kuthelekiswa neendawo ezi-3-5 zejakethi egcweleyo, nto leyo enciphisa inani lamacandelo kunye nobunzima bemveliso. Ivesti ikwayeyona nto idumileyo kwisitokhwe se-ODM - abavelisi bagcina uluhlu olukhulu lwempahla yeenxalenye zevesti ezishushu kuba imfuno iphezulu, oko kuthetha ukuba ubuncinci bokufumana izinto sele bufezekisiwe ngemveliso eqhubekayo.Hlola iindlela zevesti ezifudumeleyo zePASSION OUTERWEAR.

Kutheni iijakethi ezishushu ezinereyithingi ye-FR zine-MOQ ephezulu

Iijakethi ezifudunyezwayo ezingamelaniyo nomlilo (FR) zifuna izinto ezikhethekileyo — ilaphu elilinganiswe yi-FR, izinto zokufudumeza ezilinganiswe yi-FR, kunye neebhetri ezilinganiswe yi-FR — ezifumaneka kubaboneleli abalinganiselweyo nabakhethekileyo abanee-MOQ eziphezulu zecandelo. Inkqubo yesatifikethi se-FR ikwadibanisa iindleko zovavanyo ngebhetshi nganye. Ezi zinto ziyadibana ukuze zenze imfuneko ephezulu ye-MOQ kudidi lwempahla efudunyezwayo. Ukuba isicelo sakho asifuni siqinisekiso se-FR (uninzi lwempahla yokusebenza yangaphandle alufuni siqinisekiso), ukukhetha inkcazo yejakethi yokusebenza efudunyezwayo esemgangathweni kunciphisa kakhulu i-MOQ yakho kunye neendleko zeyunithi nganye.

I-PASSION OUTERWEAR inika ukuguquguquka okukhulu kwe-MOQ kwicandelo lokuvelisa iimpahla ezishushu — ukusuka kwiiyunithi ezingama-50 zoyilo lwesitokhwe se-ODM ezineempawu zelogo, kunye nokufikelela kwiiyunithi ezingaphezu kwama-500 kwiinkqubo ze-OEM ezenziwe ngokwezifiso ngokupheleleyo. Kubathengi be-B2B abafuna ukuvavanya imakethi ngaphambi kokuba bazibophelele kwinani elikhulu, indawo yethu yokungena ye-MOQ ephantsi yenza iimpahla ezishushu zifikeleleke ngaphandle kokutyala imali eninzi kwimpahla.Hlola iinkqubo zethu ze-OEM/ODM nge-MOQ eguquguqukayo.

4Indlela yokuXoxa ngeMigqaliselo ye-MOQ eguquguqukayo

I-MOQ inokuxoxiswana ngayo — kodwa kuphela xa uqonda izinto ezibangela iindleko kwaye uxoxisana ngezinto ezithile ezinyusa ubuncinci. Izicelo eziqhelekileyo ("Ngaba ungayinciphisa i-MOQ yakho?") azisebenzi kakuhle kuneziphakamiso ezijoliswe kuzo ("Ndifuna ukusebenzisa umbala welaphu osele unawo kunye nolungiselelo lokufudumeza oluvela kumgca wemveliso yakho ekhoyo — ngaba singayinciphisa i-MOQ ibe ziiyunithi ezili-100 kule nkcazo?").

Icebo 1: Sebenzisa iinkcukacha ezikhoyo ukunciphisa iindleko zokuseta

Eyona ndlela isebenzayo yokunciphisa i-MOQ kukulungelelanisa iinkcukacha zemveliso yakho noko sele kuvelisiwe ngumvelisi. Ukuba ukhetha umbala welaphu kwisitokhwe somvelisi esikhoyo, sebenzisa ulungiselelo lwephaneli yokufudumeza kumgca wemveliso yabo ekhoyo, kwaye ufuna uphawu lwelogo kuphela (ukwenziwa ngokwezifiso kweNqanaba loku-1), iindleko zokuseta zomvelisi zincinci - kwaye zinokuthethelela i-MOQ ephantsi kuba ixabiso elimiselweyo ngeyunithi nganye liphantsi. Lo ngumgaqo ophambili emva kokwenziwa kwe-ODM: umenzi utyala imali kuyilo kunye nokuseta kube kanye, aze asasaze olo tyalo-mali kubathengi abaninzi esebenzisa iinkcukacha ezifanayo.

Icebo lesi-2: Hlanganisa i-MOQ yakho ne-odolo yomnye umthengi

Ukuba ivolumu yakho ingaphantsi kwe-MOQ ekhethwa ngumvelisi, buza ukuba ngaba banaye omnye umthengi o-odola iinkcukacha ezifanayo kwixesha elifanayo lemveliso. Abanye abavelisi baya kudibanisa ii-odolo ezimbini ezincinci ngexesha elifanayo lemveliso — babelane ngeendleko zokuseta phakathi kwabathengi bobabini kwaye banciphise ubuncinci bomkhiqizo ngamnye. Oku kunokwenzeka kakhulu kwiindlela zoyilo zesitokhwe ze-ODM apho abathengi abaninzi banokusebenzisa imveliso efanayo esisiseko eneempawu ezahlukeneyo.

Icebo lesi-3: Yamkela ixabiso eliphezulu ngeyunithi nganye xa uphantsi komthamo

Ubudlelwane obuchaseneyo phakathi kwe-MOQ kunye nexabiso leyunithi nganye yeyona ndlela ilula yokuthethathethana. Ukuba ufuna iiyunithi ezingama-50 kodwa i-MOQ eqhelekileyo yomenzi yi-200, cebisa ukuhlawula ixabiso leprimiyamu ngeyunithi nganye elihlawula umenzi ngomlinganiselo ophezulu weendleko ezimiselweyo ngeyunithi nganye. Iprimiyamu ye-$5-10 ngeyunithi nganye kwi-odolo yeeyunithi ezingama-50 yongeza i-$250-500 iyonke - enokuhlawula iindleko zokuseta zomenzi ngaphandle kokukufuna ukuba uthenge iiyunithi ezingama-200 ongazidingiyo okwangoku. Uninzi lwabavelisi luya kwamkela olu tshintshiselwano kuba lugcina inzuzo yabo ngeyunithi nganye nokuba iphantsi.

Icebo lesi-4: Qala ngomyalelo wovavanyo, zibophelele ekumiseleni kwakhona

Abavelisi abaninzi baya kwamkela i-MOQ yokuqala ephantsi ukuba uzibophelela kwishedyuli yoku-odola kwakhona. I-odolo yokuqala yeeyunithi ezingama-50-100 isebenza njengovavanyo lwemarike - kwaye ukuba imveliso ithengiswa, uzibophelela eku-odoleni iiyunithi ezingama-200-500 kwixesha elizayo. Olu lwakhiwo lunciphisa umngcipheko womenzi (bayazi ukuba kukho umthamo wexesha elizayo), lunciphisa utyalo-mali lwakho lokuqala lwempahla (uyavavanya ngaphambi kokuba ulinganise), kwaye ludala ubudlelwane obuqikelelweyo bemveliso obuzuzisa omabini amaqela. I-PASSION OUTERWEAR ixhasa ngokukhutheleyo le ndlela ngenkqubo yethu ethi "Qala Kancinci, Ulinganisele" kubathengi abatsha be-B2B.

Icebo lesi-5: I-odolo ngexesha lemveliso engeyiyo eyongxamiseko

Abavelisi bempahla eshushu bafumana imfuno ephezulu ukusuka ku-Agasti ukuya kuNovemba (imveliso yekota yesi-4 yokuhanjiswa kwexesha lasebusika). Ngexesha lekota yesi-2 neyesithathu (ngoFebruwari ukuya kuJulayi), ukusetyenziswa kwefektri kudla ngokuba kuphantsi, kwaye abavelisi bazimisele ngakumbi ukwamkela ii-odolo ezincinci ukuze bazalise amandla emveliso. Ukubeka ixesha kwi-odolo yakho yokuqala ngexesha elingengonyaka kunokuvelisa i-MOQ ephantsi kunye namaxesha okukhokela emveliso ngokukhawuleza - inzuzo ephindwe kabini kubathengi bokuqala.

Uluhlu lokuhlola amalungiselelo othethathethwano lwe-MOQ

  • Chonga amalaphu akhoyo omenzi kunye neendlela zokufudumeza
  • Cacisa inqanaba lakho lokwenza ngokwezifiso ngaphambi kokuba uthethathethwano (ilogo kuphela xa ithelekiswa noyilo olulungiselelwe wena)
  • Bala ixabiso olifunayo ngeyunithi nganye kunye noluhlu lweprimiyamu olwamkelekileyo
  • Lungisa ixesha lokuzibophelela loku-odola kwakhona ukuba ucela i-MOQ yokuqala esezantsi
  • Jonga ishedyuli yangoku yemveliso yomenzi ukuze ubone ixesha elingekho ngxamiseko
  • Cela isiqinisekiso se-MOQ esibhaliweyo kunye namaxabiso eyunithi nganye kwizinga ngalinye levolumu

5Ukuqala Okuncinci: Amaqhinga e-MOQ aphantsi kubathengi abaqalayo

Kubathengi abaninzi be-B2B — ingakumbi abasasazi abangena kudidi lwempahla eshushu okokuqala, okanye abaphathi bokuthengwa kwempahla bavavanya iimpahla zokusebenza ezishushu ngaphambi kokuba kuqaliswe inkqubo epheleleyo — eyona ngxaki inkulu kukubeka izinto kwi-inventory. Uku-odola iijakethi ezishushu ezingama-500 ngaphambi kokuba uqinisekise imfuno kubathengi bakho lutyalo-mali olukhulu. Amaqhinga asebenzayo angezantsi akuvumela ukuba ungene kwimarike ngomthamo ophantsi, uqinisekise imfuno, kwaye ulinganise imveliso njengoko intengiso yakho ikhula.

Indlela ethi "Qala Kancinci, Uphucule"

1
Umyalelo wovavanyo: Iiyunithi ezingama-50-100 (Uyilo lweSitokhwe se-ODM)
Ukungena kokuqala kwimarike — umngcipheko omncinci wempahla esetyenzisiweyo

Oda iiyunithi ezingama-50-100 zejakethi eshushu okanye uyilo lwevesti ye-ODM enophawu lwakho lwelogo. Olu luvavanyo lwakho lwemarike: beka imveliso namaqabane okusasaza abalulekileyo ama-2-3, ulinganise impendulo yabathengi, kwaye uqokelele impendulo malunga nobungakanani, ukusebenza kokufudumeza, kunye nokukhetha iimpawu. Utyalo-mali olupheleleyo kweli nqanaba lunokulawuleka - ixabiso le-FOB le-$3,000-6,000 kunye nokuthunyelwa - kwaye lubonelela ngedatha yokwenyani yemarike endaweni yokucingela.

2
Uku-odola kwakhona kokuqala: Iiyunithi ezingama-200-300 (i-ODM ilungisiwe)
Ixesha lesi-2 — lisekelwe kwiziphumo zemiyalelo yovavanyo

Ngokusekelwe kwimpendulo yeodolo yakho yovavanyo, phinda u-odole iiyunithi ezingama-200-300. Ungayitshintsha inkcazelo ngokusekelwe kwimpendulo yabathengi — lungisa uqwalaselo lwendawo yokufudumeza, wongeze okanye ususe iipokotho, utshintshe umbala okanye iinkcukacha zokucheba. Oku kukwenziwa ngokwezifiso kwe-ODM Level 2, kwaye ukunyuka kwe-MOQ ukusuka kwi-50-100 ukuya kwi-200-300 kubonisa iindleko zokuseta eziphakathi kwezi nguqulelo. Utyalo-mali lwakho lulonke luyanda, kodwa luxhaswa yingeniso evela kwintengiso yeodolo yakho yovavanyo.

3
Ulandelelwano lwesikali: Iiyunithi ezingaphezu kwama-500 (OEM Custom okanye ODM Expanded)
Ixesha lesi-3+ — imfuno esele imiselwe, umthamo opheleleyo wemveliso

Ngeenkcukacha zokuthengisa ezimbini kunye nempendulo yabathengi, ulungele imveliso epheleleyo. Okwangoku, ungatshintshela kwimveliso ye-OEM (ipateni eyenziwe ngokwezifiso, iinkcukacha zelaphu ezikhethekileyo, ulungiselelo lokufudumeza olukhethekileyo) okanye wandise uluhlu lwemveliso yakho ye-ODM kwiintlobo ezahlukeneyo zeempahla ezifudunyezwayo. I-MOQ yiyunithi ezingaphezu kwama-500 - kodwa ngeli xesha, sele uqinisekisile imfuno kwaye ungaodola ngokuzithemba endaweni yokuqikelela.

Enye indlela: Thengisa kwangaphambili ngaphambi kokuba u-odole

Ukuba sele uqalile ubudlelwane bokusasaza, elinye icebo elisebenzayo nelinomngcipheko omncinci kukuthengisa kwangaphambili ngaphambi kokuba ufake iodolo yakho yemveliso. Nika iinkcukacha zemveliso kunye nesampulu kumaqabane akho okusasaza, uqokelele izibophelelo zokuthenga (nokuba zezingacwangciswanga), kwaye usebenzise ezi zibophelelo ukuthethelela ubungakanani beodolo yakho yemveliso. Le ndlela itshintsha ngempumelelo umngcipheko wempahla ukusuka kwindawo yakho yokugcina impahla ukuya kwimfuno eqinisekisiweyo - kwaye inika umenzi ukuzithemba kokuba ubungakanani beodolo yakho buya kukhula. Ukuze ukuthengisa kwangaphambili kusebenze, udinga iiyunithi zesampulu (eziza kunikezelwa ngabaninzi abavelisi ngexabiso eliphantsi) kunye neenkcukacha zemveliso ezicacileyo ukuze uzibonise kubathengi bakho.

Enye indlela: Qala ngeevesti ezishushu endaweni yeejakethi

Iivesti ezishushu zezona ndawo ziphantsi kakhulu zokungena kwi-MOQ, kwaye zibiza kakhulu kudidi lweempahla ezishushu. Ulwakhiwo lwazo olulula (iindawo ezimbalwa zokufudumeza, imithungo embalwa, ilaphu elincinci) lithetha ukuba uyilo lweevesti zesitokhwe ze-ODM lufumaneka kwi-MOQ 50 ngeendleko ze-FOB ze-$25-40 ngeyunithi nganye — xa kuthelekiswa ne-$45-65 kwiivesti ezishushu ezikwinqanaba elifanayo lokwenza ngokwezifiso. Kubathengi bokuqala abavavanya imakethi, ukuqala ngeevesti ezishushu kunika iingenelo ezintathu: i-MOQ ephantsi, ixabiso eliphantsi ngeyunithi nganye, kunye nokuguquguquka kwesizini ezi-3 (iivesti zithengiswa ukususela ngoSeptemba ukuya ku-Epreli, ngelixa iivesti ikakhulu zingoNovemba-Februwari). Nje ukuba ukuthengiswa kweevesti kuqinisekise udidi lwetshaneli yakho yokusasaza, ungandisa uye kwiivesti ezishushu ngemfuno eqinisekisiweyo.Jonga iindlela zokunxiba iivesti ezifudumeleyo kwi-PASSION OUTERWEAR.

6I-MOQ vs Ixabiso: Ukuqonda Ubudlelwane Phakathi Kwexabiso ne-MOQ

Ukuqonda ubudlelwane phakathi kwe-MOQ kunye neendleko zeyunithi nganye kukunceda ukuba wenze izigqibo zoku-odola ezinolwazi — kuba i-MOQ "efanelekileyo" ayisoloko iyeyona iphantsi. Kwimithamo ephantsi kakhulu, iprimiyamu yeendleko zeyunithi nganye inokudlula imali egciniweyo ekuphepheni ubuninzi bempahla. Kwimithamo ephezulu, ukunciphisa iindleko zeyunithi nganye kudala umda ohlawulela ukuzibophelela okukhulu kwempahla.

Amanqanaba eebhatyi ezishushu axabisa i-MOQ

Inqanaba le-MOQ Ixabiso eliqhelekileyo le-FOB (Ijakethi yeSoftshell efudumeleyo) Icandelo leendleko ezizinzileyo ngeYunithi nganye Utyalo-mali olupheleleyo lwe-oda Iindleko zokufika ngeYunithi nganye
Iiyunithi ezingama-50 $55-65 $8-12 (ixabiso eliphezulu elizinzileyo ngeyunithi nganye) $2,750-3,250 $70-85
Iiyunithi ezili-100 $45-55 $4-6 $4,500-5,500 $58-72
Iiyunithi ezingama-200 $38-48 $2-3 $7,600-9,600 $50-63
Iiyunithi ezingama-500 $32-42 $1 $16,000-21,000 $42-55
Iiyunithi ezingaphezu kwe-1000 $28-38 $0.50 (ubuncinci) $28,000-38,000 $36-49

Ukufumana i-MOQ yakho efanelekileyo

Eyona MOQ ifanelekileyo ngumthamo apho iindleko zakho zeyunithi nganye zibonelela ngexabiso elaneleyo kwisitishi sakho sokusasaza, ngelixa utyalo-mali lwakho lulonke lwempahla luhlala ngaphakathi kwamandla akho okusebenza kunye noqikelelo lwentengiso yexesha elithile. Ukubala kulula:

Ifomula yokubala ye-MOQ efanelekileyo

Ixabiso lokuthengisa elijolise kuloukususwaimajini ethe tye yokuthengiswa kwempahla ngobuninziukususwaumda wetshaneli yokusasazwailingana neyakhoixabiso eliphezulu elamkelekileyo lokufika emhlabeni.

Umzekelo: Ijakethi eshushu ejonge ukuthengisa nge-$159, kunye nomyinge wokuthengisa we-40% ($63.60) kunye nomyinge womsasazi we-35% ($36.40), inexabiso eliphezulu lokufika elivumelekileyo le-$159 - $63.60 - $36.40 = $59.00. Xa ujonga itheyibhile yexabiso le-MOQ, eli xabiso lokufika linokufikelelwa kwiiyunithi ze-MOQ 100-200 kwiidizayini zesitokhwe se-ODM - olu luluhlu lwevolumu olulinganisela iindleko zeyunithi nganye kunye notyalo-mali lwempahla kumthengi we-B2B wesizini yokuqala.

Xa i-MOQ ephezulu ifanelekile ukutyala imali

I-MOQ ephezulu ifanele utyalo-mali olongezelelweyo lwempahla xa kuhlangatyezwana neemeko ezintathu: (1) uqinisekisile imfuno evela kumaqabane osasazo akhoyo okanye izibophelelo zabathengi, (2) imali yakho yokusebenza inokuthatha impahla enkulu ngaphandle koxinzelelo lwemali engenayo, kwaye (3) ukuncitshiswa kweendleko ngeyunithi nganye kwi-MOQ ephezulu kudala imajini eyongezelelweyo eyaneleyo yokuhlawula iindleko zokuthwala impahla eyongezelelweyo. Umahluko weendleko ngeyunithi nganye phakathi kwe-MOQ 100 kunye ne-MOQ 500 uhlala uphakathi kwe-15-25% - oku kuthetha ukuba yi-$8-12 ngeyunithi nganye kwijakethi eshushu. Kwiiyunithi ezingama-500, oko kuthetha ukuba yi-$4,000-6,000 kwimajini eyongezelelweyo enokuxhasa utyalo-mali lokuthengisa, ukuxhasa amaxabiso okukhuthaza, okanye ukwakha inzuzo.

Kubathengi bamashishini abaneebhajethi zokuthenga zonyaka eziqinisekisiweyo, i-MOQ ephezulu phantse isoloko ilukhetho olufanelekileyo kwezoqoqosho - kuba imfuno iyaqikelelwa kwaye ukonga iindleko kuyanda kumjikelo wokuthenga. Kubathengi bokuqala abavavanya udidi olutsha, i-MOQ ephantsi enexabiso eliphezulu kancinci ngeyunithi nganye sisicwangciso solawulo lomngcipheko esikrelekrele.

Ukuze uqonde ngokupheleleyo amaxabiso ejakethi eshushu kumanqanaba ahlukeneyo omthamo, jonga iinkcukacha zethu ezineenkcukachaIsikhokelo sexabiso eliphantsi seJacket eshushu— egubungela izakhiwo zeendleko ezipheleleyo ukusuka kwi-FOB ukuya kwi-landed, kunye nokubalwa kwemali yeendlela ezahlukeneyo zokusasaza.


Imibuzo ebuzwa qho

Yeyiphi eyona MOQ iphantsi kakhulu kwi-odolo yejakethi eshushu?
Eyona MOQ iphantsi kakhulu kwishishini lokuvelisa iimpahla ezifudunyezwayo idla ngokuba ziiyunithi ezingama-50 zoyilo lwesitokhwe se-ODM oluneempawu zelogo kuphela. Oku kusebenza kwiivesti ezifudunyezwayo kunye neejakethi ezifudunyezwayo apho umenzi eneepateni zesitoko ezikhoyo, ilaphu, kunye noqwalaselo lokufudumeza. I-PASSION OUTERWEAR inikezela nge-MOQ eqala kwiiyunithi ezingama-50 ze-ODM Level 1 (ilogo kuyilo lwesitoko) - enye yezona ndawo ziphantsi zokungena kwicandelo le-B2B yempahla efudunyezwayo. Kule MOQ, iindleko ze-FOB ngeyunithi nganye ziphezulu kunezo zininzi, kodwa utyalo-mali lulonke ($2,750-3,250 kwiijakethi ezifudunyezwayo ezingama-50) lunokulawuleka kuvavanyo lwemarike.
Kutheni i-MOQ yeejakethi ezishushu iphezulu kuneyeejakethi eziqhelekileyo?
Iijakethi ezishushu zifuna izixhobo ze-elektroniki — iipakethi zebhetri, iiphaneli zokufudumeza, abalawuli, kunye neentambo — ukongeza kwizinto zempahla eziqhelekileyo. Icandelo ngalinye le-elektroniki linomthengisi walo i-MOQ (ngesiqhelo iiyunithi ezingama-200-500 ngokweemfuno), kwaye inkqubo yokudibanisa (uyilo lweentambo, ukubopha iiphaneli, uvavanyo lomsebenzi we-100%) yongeza ixesha kunye neendleko zokuseta imveliso. Ezi zinto zidala ubunzima obukhulu bemveliso obufuna ivolumu engaphezulu yeyunithi ukuze kuhlawulwe iindleko ezisisigxina. Ijakethi engashushuyo eqhelekileyo inokuba ne-MOQ yeeyunithi ezili-100-200; uhlobo olushushu oluneenkcukacha ezifanayo zeqokobhe ludla ngokufuna i-MOQ yeeyunithi ezingama-200-500.
Ngaba ndingakwazi ukuxoxisana nge-MOQ ephantsi ngaphandle kokunyusa ixabiso ngeyunithi nganye?
Kunokwenzeka kodwa kuxhomekeke kwiimeko ezithile. Ukuba iinkcukacha zemveliso yakho zisebenzisa amalaphu kunye nezinto zokufudumeza esele zigcinwe ngumvelisi kwabanye abathengi, ixabiso lokuseta lincinci - kwaye umenzi unokukwazi ukubonelela nge-MOQ ephantsi ngaphandle kweprimiyamu yeyunithi nganye. Ukuba iinkcukacha zakho zifuna ukufunyanwa kwelaphu elitsha, uhlengahlengiso lokufudumeza ngokwezifiso, okanye uphuhliso olutsha lweepateni, iindleko zokuseta kufuneka zihlawulwe kwiiyunithi ezimbalwa - oko kuthetha ukuba ixabiso le-MOQ liphezulu okanye ixabiso eliphezulu ngeyunithi nganye. Eyona ndlela isebenzayo kukubuza umenzi ukuba zeziphi iinkcukacha ezikhoyo kwi-MOQ ephantsi, uze ukhethe kwezo ndlela endaweni yokuqala ngeenkcukacha ezenziwe ngokwezifiso uze uthethe ngokuhla.
Kuza kwenzeka ntoni ukuba ndiodola ngaphantsi kwe-MOQ?
Ukuba u-odola ngaphantsi kwe-MOQ echazwe ngumvelisi, iziphumo ezimbini zinokwenzeka: (1) umenzi uyala i-odolo, kuba ivolumu ayigubungeli uqoqosho lwemveliso; okanye (2) umenzi uyayamkela i-odolo ngeprimiyamu yexabiso leyunithi nganye ehlawulela umlinganiselo ophezulu weendleko ezisisigxina ngeyunithi nganye. Ukhetho lwesibini luqhelekile kubavelisi abafuna ukwamkela abathengi abatsha - iprimiyamu yeyunithi nganye inokuba yi-10-20% ngaphezulu kwamaxabiso aqhelekileyo kwi-MOQ echaziweyo. Le primiyamu icacile, yeyexeshana (iyancipha njengoko ivolumu ye-odolo yakho inyuka ngokuhamba kwexesha), kwaye idla ngokuba lukhetho olungcono kunoku-odola uluhlu lwezinto ezigqithisileyo kwi-MOQ eqhelekileyo ukuze ufumane ixabiso eliphantsi ngeyunithi nganye.
Ingaba i-MOQ iyasebenza ngokwe-SKU nganye okanye ngokwe-odolo iyonke?
Uninzi lwabavelisi basebenzisa i-MOQ nge-SKU nganye (inkcazo yemveliso ethile) endaweni ye-odolo iyonke. Oku kuthetha ukuba ukuba u-odola iijakethi ezishushu ezingama-200 kuzo zonke iisayizi ezi-4, i-MOQ isebenza kubungakanani ngabunye - kungekhona kwi-total yeeyunithi ezingama-200 ezidibeneyo. Nangona kunjalo, abavelisi abaninzi - kuquka i-PASSION OUTERWEAR - banikezela nge-MOQ yobukhulu obudibeneyo apho ubuncinci busebenza kwi-odolo iyonke kuzo zonke iisayizi. Oku kulungele ngakumbi abathengi be-B2B kuba kukuvumela ukuba u-odole ulwabiwo lobungakanani oluchanekileyo (umz., iiyunithi ezingama-30 nganye ngobukhulu S, M, L, XL) endaweni yokunyanzelwa ukuba u-odole iiyunithi ezingama-50 ngobukhulu nokuba ulwabiwo lwemfuno yakho yokwenyani. Soloko ucacisa ukuba i-MOQ ikwi-SKU nganye okanye i-odolo iyonke ngexesha lokuxoxisana kwakho ngekowuteshini.
I-MOQ ye-PASSION OUTERWEAR ithelekiswa njani nabanye abavelisi?
I-PASSION OUTERWEAR inikezela ngamanye amagama e-MOQ aguquguqukayo kwicandelo lokuvelisa iimpahla ezishushu. I-MOQ yethu iqala kwiiyunithi ezingama-50 ze-ODM Level 1 (ilogo kuyilo lwesitokhwe), iiyunithi ezili-100-200 ze-ODM Level 2-3 (imibala kunye neempawu eziguquliweyo), kunye neeyunithi ezingama-300-500 zoyilo olulungiselelwe i-OEM. Ezi zincinci ziphantsi kunoninzi lwabakhuphisana nabo, abadla ngokufuna iiyunithi ezingaphezu kwama-200 kwanakwiimodeli zesitokhwe. Ukuguquguquka kuvela ekudibaneni kwethu ngokuthe nkqo - sifumana amalaphu kunye nezinto ze-elektroniki ngobuninzi kwiimveliso zethu, oko kuthetha ukuba iinkcukacha ezininzi sele zikho kwisitokhwe kwaye azifuni i-MOQ eyongezelelweyo yomthengisi. Kubathengi be-B2B okokuqala, inkqubo yethu ethi "Qala Kancinci, Ukulinganisa" inika indawo yokungena esezantsi ngokuguquguquka kwakhona njengoko ishishini lakho likhula.
UAndy Liu
UAndy Liu
Umphathi Wentengiso | I-QUANZHOU PASSION CLOTHING
Amava angaphezu kweminyaka engama-20 kwimveliso enkulu kunye nomzi-mveliso wakho, isiqinisekiso se-BSCI. Ingcali ekuhanjisweni kwempahla eshushu ngobuninzi kunye ne-B2B kwiimarike zehlabathi. Qhagamshelana nathiI-LinkedIn.

Qala i-oda lakho leempahla ezifudumeleyo nge-Flexible MOQ

I-PASSION OUTERWEAR inikezela nge-MOQ eqala kwiiyunithi ezingama-50 zoyilo lwesitokhwe se-ODM — eyona ndawo iphantsi yokungena kwicandelo le-B2B yempahla efudumeleyo. Isibonelelo esiqinisekisiweyo se-BSCI/SMETA, amaxwebhu apheleleyo esiqinisekiso, imiqathango yokuphinda ucwangcise ngokuguquguquka, kunye namaxabiso acacileyo kuyo yonke inqanaba levolumu. Masifumane i-MOQ efanelekileyo kwishishini lakho.

Cela i-MOQ kunye neenkcukacha zamaxabiso Hlola iiNkqubo ze-OEM/ODM