Impahla yangaphandle ibhekisa kwiimpahla ezinxitywayo ngexesha lemisebenzi yangaphandle efana nokunyuka intaba kunye nokunyuka amatye. Ingakhusela umzimba ekonakaleni kwendalo okuyingozi, ithintele ukulahleka kobushushu bomzimba, kwaye ithintele ukubila okugqithisileyo ngexesha lokuhamba ngokukhawuleza.
Impahla yangaphandle ibhekisa kwiimpahla ezinxitywayo ngexesha lemisebenzi yangaphandle efana nokunyuka intaba kunye nokunyuka amatye. Ingakhusela umzimba ekonakaleni kwendalo okuyingozi, ithintele ukulahleka kobushushu bomzimba, kwaye ithintele ukubila okugqithisileyo ngexesha lokuhamba ngokukhawuleza.
Iimpahla zangaphandle zahlulwe kakhulu zibe ziimpahla zemidlalo zobungcali kunye neempahla zemidlalo eziqhelekileyo. Iimpahla zemidlalo zobungcali zibhekisa kwiimpahla zangaphandle ezinxitywa ngabadlali abangoochwephesha bangaphandle. Zihlala zineemfuno zokusebenza eziphezulu, zijolise kwimarike ephezulu enabaphulaphuli abambalwa, kwaye zinesabelo esincinci semarike. Ngokwahlukileyo koko, iimpahla zemidlalo eziqhelekileyo zangaphandle zijolise kakhulu kwimarike ephantsi kunye nabathandi bemidlalo abaqhelekileyo. Ke ngoko, inabaphulaphuli abaninzi ekujoliswe kubo kunye nemarike ebanzi, ebalelwa kwi-67.67% yemarike iyonke ngo-2017.
Ngokubanzi, impahla yangaphandle yamadoda yeyona marike iphambili esezantsi. Ixabiso eliqhelekileyo leyunithi yempahla yamadoda liphezulu kuneyabasetyhini, kwaye impahla isebenza ngcono. Kwiminyaka yakutshanje, imakethi esezantsi yempahla yangaphandle yabasetyhini iye yavela kancinci kancinci. Ngenxa yemfuno eyahlukeneyo, imijikelo emifutshane yohlaziyo lwemveliso, kunye namaxabiso aphantsi ngokubanzi. Njengoko imisebenzi yangaphandle yosapho isiba yinto eqhelekileyo, imakethi yempahla yangaphandle yabantwana iya kuba nokukhula ngokukhawuleza kunye nemfuno ekhulayo. Kwiminyaka emihlanu edlulileyo, imakethi yamadoda ikhule ukusuka kwi-12.4804 yeebhiliyoni zeedola zaseMelika ukuya kwi-17.3763 yeebhiliyoni zeedola zaseMelika, kunye nezinga lokukhula ngonyaka elihlanganisiweyo le-6.84%. Nangona kunjalo, sikholelwa ukuba imakethi yamadoda ifikelele kwinqanaba elivuthiweyo, ngelixa imakethi yabasetyhini kunye nabantwana isenamandla amakhulu, ngakumbi eYurophu naseMntla Melika. Nangona imakethi yempahla yamadoda inesabelo esikhulu semakethi, izinga lokukhula konyaka elihlanganisiweyo lempahla yabasetyhini kunye nabantwana kulindeleke ukuba lidlule kweyamadoda, lifikelele kwi-7.29% kunye ne-7.84% ngokwahlukeneyo kwiminyaka ezayo.
Ngophuhliso lwezoqoqosho, umgangatho wokuphila ophucukileyo, kunye nokuqhubela phambili okuqhubekayo kubuchwepheshe belaphu, iimveliso zempahla yangaphandle ziya zithandwa ngakumbi. Ukongeza, iimveliso zempahla yangaphandle zineendlela ezintsha ezininzi, amashishini aphesheya, iindlela ezilungileyo zokusasaza, ukukhula okuphezulu kwimarike, kunye nokhuphiswano olukhulu, okwenza impahla yangaphandle ithandwe ngakumbi kwihlabathi liphela.
Emva kwexesha lophuhliso, ishishini lempahla yangaphandle ngoku likwinqanaba elivuthiweyo elinokhuphiswano olukhulu, ngakumbi kwimarike enkulu yabathengi yempahla yangaphandle, uMntla Melika. Iinkampani zempahla yangaphandle ikakhulu zivela eMelika naseYurophu, kwaye uninzi lwazo luphantsi kakhulu kushishino. Iinkampani ezintathu eziphambili yiVF Corporation, iColumbia Sportswear, kunye neArc'teryx.
Nangona iTshayina yaqala ishishini layo lezemidlalo yangaphandle emva kwexesha, inamandla amakhulu ophuhliso. Njengelizwe lesibini ngobukhulu kwihlabathi, iTshayina iqhubeke nokukhula ngokukhawuleza kwiminyaka emithathu ukuya kwemine edlulileyo kwaye iye yaba ngumvelisi omkhulu wempahla yangaphandle. UMntla Melika neYurophu nazo zinophuhliso oluzinzileyo kwezoqoqosho, kwaye amashishini azo empahla yangaphandle azinzile kwaye ayindawo ephambili yabathengi.
Ngenxa yeendlela zokuphila ezahlukeneyo, abantu abaninzi babandakanyeka kwimisebenzi yangaphandle ukuze balandele indlela yokuphila enempilo, enemfashini, neyokwendalo, nto leyo ekhuthaze imfuno enkulu yemarike yeemveliso zangaphandle. Abathengi baseMelika bachitha i-$645.5 yeebhiliyoni ngonyaka kwimisebenzi yangaphandle, kwaye kwanangexesha leengxaki zoqoqosho, imakethi yezemidlalo yangaphandle yaseMelika iyaqhubeka nokukhula ngesantya sonyaka esiphakathi se-5%.
Ngexesha leengxaki zemali, izinto zefashoni zobugcisa obuphezulu zibonelela ngentuthuzelo yengqondo kunye nolwaneliseko. Kunye nokwanda "kokulula ukuyisebenzisa" koyilo lweempahla zangaphandle, imboni yezemidlalo yangaphandle iye yaphucuka kakhulu nangona inani lentengiso liye lehla. Kule mihla, imidlalo yangaphandle ayisekho nje indlela yokuba abantu bahlale besempilweni; iye yaba yindlela entsha yokuhlanganisana kweentsapho nabahlobo. Xa bethatha inxaxheba kwimisebenzi yangaphandle, abantu banikela ingqalelo engakumbi ekusebenzeni nasekusebenzeni kweemveliso. Umzekelo, isixhobo sokuthintela umoya esenziwe ngelaphu elikhethekileyo sinokukhupha amanzi ngokukhawuleza ngokuphindwe kahlanu kunekotoni ecocekileyo kwaye singomisa emoyeni kwimizuzu eli-10 emva kwemvula. Ukongeza, sinokukhusela kwimitha ye-UV kunye nokulunywa zizinambuzane.
Ngokophando, intengiso iyonke yehlabathi yeempahla zangaphandle ifikelele kwi-$23.6561 yeebhiliyoni ngo-2013 kwaye inyuke yaya kwi-$33.4992 yeebhiliyoni ngo-2018. Kuqikelelwa ukuba ixabiso lemarike leempahla zangaphandle linokufikelela kwi-$47.3238 yeebhiliyoni ngo-2023, kunye nezinga lokukhula lonyaka elidibeneyo le-7.17% ukusuka ngo-2017 ukuya ku-2023.
Ukukhula kwemarike yempahla yangaphandle kuqhutywa kakhulu yimfuno yabathengi esezantsi. Kumazwe asakhasayo, ukuphucula iteknoloji yezoqoqosho, ukonyusa imigangatho yokuphila, ukuzonwabisa okwahlukeneyo, kunye nokuqonda okuphezulu ngempilo kuya kukhuthaza ukuthengiswa kwempahla yangaphandle. Kwiimarike eziphuhlileyo, zineteknoloji ezimeleyo enelungelo elilodwa lomenzi, amandla okuthenga aqinileyo, imikhwa emihle yokusebenzisa, kunye neemfuno eziphezulu zemveliso, ezinegalelo ekwandeni kwemfuno yemarike yempahla yangaphandle.
I-Passion Clothing yinkampani yobugcisa yokuvelisa impahla yangaphandle eTshayina. Basebenzisana neempawu ezininzi ezaziwayo kwihlabathi liphela kwaye bavelisa iintlobo ezahlukeneyo zeempahla zangaphandle ezifumana udumo oluqhubekayo kubathengi ngokubhekiselele kumgangatho kunye nexabiso. Ngentsebenziswano yexesha elide nabathengi eMntla Melika naseYurophu, i-Passion Clothing iyaqonda ubugcisa obufunekayo kwiimpahla zangaphandle kwaye iyazi ukuba zeziphi iilaphu kunye nomgangatho ofanelekileyo kubathengi abahlukeneyo. Xa bevelisa izinto zokuthintela umoya, benza konke okusemandleni abo ekuphandeni kwaye banika abathengi babo iingcebiso zobungcali ezisekelwe kwiidrafti zabo zoyilo, nto leyo evumela abathengi ukuba bafumane udumo oluhle phakathi kwabathengi bokugqibela.
Iimpahla zangaphandle zahlulwe kakhulu zibe ziimpahla zemidlalo zobungcali kunye neempahla zemidlalo eziqhelekileyo. Iimpahla zemidlalo zobungcali zibhekisa kwiimpahla zangaphandle ezinxitywa ngabadlali abangoochwephesha bangaphandle. Zihlala zineemfuno zokusebenza eziphezulu, zijolise kwimarike ephezulu enabaphulaphuli abambalwa, kwaye zinesabelo esincinci semarike. Ngokwahlukileyo koko, iimpahla zemidlalo eziqhelekileyo zangaphandle zijolise kakhulu kwimarike ephantsi kunye nabathandi bemidlalo abaqhelekileyo. Ke ngoko, inabaphulaphuli abaninzi ekujoliswe kubo kunye nemarike ebanzi, ebalelwa kwi-67.67% yemarike iyonke ngo-2017.
Ngokubanzi, impahla yangaphandle yamadoda yeyona marike iphambili esezantsi. Ixabiso eliqhelekileyo leyunithi yempahla yamadoda liphezulu kuneyabasetyhini, kwaye impahla isebenza ngcono. Kwiminyaka yakutshanje, imakethi esezantsi yempahla yangaphandle yabasetyhini iye yavela kancinci kancinci. Ngenxa yemfuno eyahlukeneyo, imijikelo emifutshane yohlaziyo lwemveliso, kunye namaxabiso aphantsi ngokubanzi. Njengoko imisebenzi yangaphandle yosapho isiba yinto eqhelekileyo, imakethi yempahla yangaphandle yabantwana iya kuba nokukhula ngokukhawuleza kunye nemfuno ekhulayo. Kwiminyaka emihlanu edlulileyo, imakethi yamadoda ikhule ukusuka kwi-12.4804 yeebhiliyoni zeedola zaseMelika ukuya kwi-17.3763 yeebhiliyoni zeedola zaseMelika, kunye nezinga lokukhula ngonyaka elihlanganisiweyo le-6.84%. Nangona kunjalo, sikholelwa ukuba imakethi yamadoda ifikelele kwinqanaba elivuthiweyo, ngelixa imakethi yabasetyhini kunye nabantwana isenamandla amakhulu, ngakumbi eYurophu naseMntla Melika. Nangona imakethi yempahla yamadoda inesabelo esikhulu semakethi, izinga lokukhula konyaka elihlanganisiweyo lempahla yabasetyhini kunye nabantwana kulindeleke ukuba lidlule kweyamadoda, lifikelele kwi-7.29% kunye ne-7.84% ngokwahlukeneyo kwiminyaka ezayo.
Ngophuhliso lwezoqoqosho, umgangatho wokuphila ophucukileyo, kunye nokuqhubela phambili okuqhubekayo kubuchwepheshe belaphu, iimveliso zempahla yangaphandle ziya zithandwa ngakumbi. Ukongeza, iimveliso zempahla yangaphandle zineendlela ezintsha ezininzi, amashishini aphesheya, iindlela ezilungileyo zokusasaza, ukukhula okuphezulu kwimarike, kunye nokhuphiswano olukhulu, okwenza impahla yangaphandle ithandwe ngakumbi kwihlabathi liphela.
Emva kwexesha lophuhliso, ishishini lempahla yangaphandle ngoku likwinqanaba elivuthiweyo elinokhuphiswano olukhulu, ngakumbi kwimarike enkulu yabathengi yempahla yangaphandle, uMntla Melika. Iinkampani zempahla yangaphandle ikakhulu zivela eMelika naseYurophu, kwaye uninzi lwazo luphantsi kakhulu kushishino. Iinkampani ezintathu eziphambili yiVF Corporation, iColumbia Sportswear, kunye neArc'teryx.
Nangona iTshayina yaqala ishishini layo lezemidlalo yangaphandle emva kwexesha, inamandla amakhulu ophuhliso. Njengelizwe lesibini ngobukhulu kwihlabathi, iTshayina iqhubeke nokukhula ngokukhawuleza kwiminyaka emithathu ukuya kwemine edlulileyo kwaye iye yaba ngumvelisi omkhulu wempahla yangaphandle. UMntla Melika neYurophu nazo zinophuhliso oluzinzileyo kwezoqoqosho, kwaye amashishini azo empahla yangaphandle azinzile kwaye ayindawo ephambili yabathengi.
Ngenxa yeendlela zokuphila ezahlukeneyo, abantu abaninzi babandakanyeka kwimisebenzi yangaphandle ukuze balandele indlela yokuphila enempilo, enemfashini, neyokwendalo, nto leyo ekhuthaze imfuno enkulu yemarike yeemveliso zangaphandle. Abathengi baseMelika bachitha i-$645.5 yeebhiliyoni ngonyaka kwimisebenzi yangaphandle, kwaye kwanangexesha leengxaki zoqoqosho, imakethi yezemidlalo yangaphandle yaseMelika iyaqhubeka nokukhula ngesantya sonyaka esiphakathi se-5%.
Ngexesha leengxaki zemali, izinto zefashoni zobugcisa obuphezulu zibonelela ngentuthuzelo yengqondo kunye nolwaneliseko. Kunye nokwanda "kokulula ukuyisebenzisa" koyilo lweempahla zangaphandle, imboni yezemidlalo yangaphandle iye yaphucuka kakhulu nangona inani lentengiso liye lehla. Kule mihla, imidlalo yangaphandle ayisekho nje indlela yokuba abantu bahlale besempilweni; iye yaba yindlela entsha yokuhlanganisana kweentsapho nabahlobo. Xa bethatha inxaxheba kwimisebenzi yangaphandle, abantu banikela ingqalelo engakumbi ekusebenzeni nasekusebenzeni kweemveliso. Umzekelo, isixhobo sokuthintela umoya esenziwe ngelaphu elikhethekileyo sinokukhupha amanzi ngokukhawuleza ngokuphindwe kahlanu kunekotoni ecocekileyo kwaye singomisa emoyeni kwimizuzu eli-10 emva kwemvula. Ukongeza, sinokukhusela kwimitha ye-UV kunye nokulunywa zizinambuzane.
Ngokophando, intengiso iyonke yehlabathi yeempahla zangaphandle ifikelele kwi-$23.6561 yeebhiliyoni ngo-2013 kwaye inyuke yaya kwi-$33.4992 yeebhiliyoni ngo-2018. Kuqikelelwa ukuba ixabiso lemarike leempahla zangaphandle linokufikelela kwi-$47.3238 yeebhiliyoni ngo-2023, kunye nezinga lokukhula lonyaka elidibeneyo le-7.17% ukusuka ngo-2017 ukuya ku-2023.
Ukukhula kwemarike yempahla yangaphandle kuqhutywa kakhulu yimfuno yabathengi esezantsi. Kumazwe asakhasayo, ukuphucula iteknoloji yezoqoqosho, ukonyusa imigangatho yokuphila, ukuzonwabisa okwahlukeneyo, kunye nokuqonda okuphezulu ngempilo kuya kukhuthaza ukuthengiswa kwempahla yangaphandle. Kwiimarike eziphuhlileyo, zineteknoloji ezimeleyo enelungelo elilodwa lomenzi, amandla okuthenga aqinileyo, imikhwa emihle yokusebenzisa, kunye neemfuno eziphezulu zemveliso, ezinegalelo ekwandeni kwemfuno yemarike yempahla yangaphandle.
Iimpahla zothandoyinkampani yokuvelisa impahla yangaphandle eTshayina. Basebenzisana neempawu ezininzi ezaziwayo kwihlabathi liphela kwaye bavelisa iintlobo ezahlukeneyo zeempahla zangaphandle ezifumana udumo oluqhubekayo kubathengi ngokubhekiselele kumgangatho kunye nexabiso. Ngentsebenziswano yexesha elide nabathengi eMntla Melika naseYurophu, iPassion Clothing iyaqonda ubugcisa obufunekayo kwiimpahla zangaphandle kwaye iyazi ukuba zeziphi iilaphu kunye nomgangatho ofanelekileyo kubathengi abahlukeneyo. Xa bevelisa izinto zokuthintela umoya, benza konke okusemandleni abo ekuphandeni kwaye banika abathengi babo iingcebiso zobungcali ezisekelwe kwiidrafti zabo zoyilo, nto leyo evumela abathengi ukuba bafumane udumo oluhle phakathi kwabathengi bokugqibela.
Ixesha lokuthumela: Juni-20-2023
